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Questions to Ask When Selecting a Design Agency

When it comes to selecting a design agency, it’s important to ask the right questions in order to find the right fit for your business. Questions should cover a variety of topics, from design capabilities and team structure to cost and timeline expectations. By asking the right questions, you can ensure that the agency you select will be able to meet your design criteria and provide the best services at a reasonable price.

These are the 8 questions to ask:


Questions to Ask When Selecting a Design Agency

Are You Experienced in My Industry?

When interviewing potential design agencies, it's important to ask about their experience and track record in your particular industry. Understanding how well a design agency knows your industry, your clients and how they work within that framework is essential for a successful outcome. Ask questions such as:

• What types of industries have you worked with in the past?
• What have been some of your most successful projects within my industry?
• How are you able to stay up-to-date with the latest industry trends?
• What do you think sets you apart from other design agencies when it comes to working in my industry?
• What have been some of the biggest challenges you have encountered while working in my industry?
• Have you worked with any of my competitors in the past?

Answering questions such as these can provide helpful insights into the design agency's level of experience in your industry, allowing you to make an informed decision about who's right for the job.
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What are your Processes?

Finding the right design agency to help bring your vision to life is essential.One important topic to cover is the processes the agency follows. Knowing which processes are followed will help you get a better understanding of how the agency works and have confidence in their capabilities.

How much client feedback and approval are built in? How often are updates sent to the client? Does the agency take an agile approach to design and development? Understanding the steps of the process and the stakeholders involved in each step can provide valuable context during the project. Ask the agency to present their process in a detailed format and explain how they go about solving problems. Doing so will help you determine whether the agency is the right fit for your project.

Do You Have References from Clients?

Client references are one of the most important questions to ask when selecting a design agency. Knowing that their work meets your expectations and that their last customers were satisfied is an essential factor for decision making.

Additionally, you may inquire about the challenges the agency or customers encountered and how they were addressed. Understanding how the agency solves challenges can be beneficial insights as you make your selection.

Do You Have a Team Structure?

When selecting a design agency, an important question to ask is do you have a team structure? A team structure will help to ensure accountability and timely delivery of projects. It should include a clear hierarchy of roles and responsibilities among different teams, such as the creative team, the strategy team and the project management team. Additionally, the team structure should also work to ensure that each team member is passionate about the project and knows their tasks inside out. Knowing all roles and responsibilities of each team member, as well as their individual progress, will help the agency to complete projects in a timely manner.

What are Your Fees?

When selecting a design agency, one of the most important questions you should ask is “What are your fees?” A good design agency will be transparent about the cost of your project upfront, so you can determine if it fits your budget. Knowing the total cost, including any extra fees, will help you assess whether you can afford the services your design agency is offering. Additionally, it’s important to ask about any payment plans or financing options that may be available.

Be sure to clarify whether the prices quoted include additional services such as copywriting, research, branding and logo design, or if additional fees will be incurred. Knowing this information up front will help you make an informed decision about which design agency is the best fit for your project.

How Much Control Will I Have?

When looking for a design agency to work with, it’s important to consider how much control you’ll have in the design process. Ask how much direction you’ll have in the selection of design concepts, the style and format of the finished work, and even the duration of the project.

Understanding in advance how much control the design agency will allow you to have ensures that you won’t be disappointed with the final work. It also allows you to set expectations before any work begins so you can ensure that the design agency is well-suited for your needs. Some design agencies may be more flexible than others, so make sure you investigate this before selecting one.

What Is Your Typical Timeline?

When selecting a design agency, it is important to understand the typical timeline of their design process. Determine in advance when they will deliver the final product, and how long they anticipate it will take to complete the project. Ask questions such as:

• Are there any particular milestones that need to be reached before the project is completed?
• Are there any deliverables that need to be produced, and when will they be expected?
• How much of the project is outsourced, and what is the typical timeline for each stage?
• Is it possible to expedite the timeline to meet specific deadlines?

Compare the timeline of different agencies to understand which is best for you. Knowing the timeline of an agency’s work will give you an indication of how quickly they are able to complete projects and whether they are suitable for your needs.

Do You Offer Support After Design is Complete?

When considering a design agency, it’s important to ask about their support after the project is completed. Some agencies may offer additional services such as maintenance and support post-delivery. This is particularly important if your project requires future updates or modifications.

You’ll want to find out how long the agency will support your project once it has been completed, if they provide timely fixes for any issues or bugs, and what the cost will be for continued assistance.

Additionally, it’s important to ask if the agency provides “warranties” for any of their products or services. Do they stand behind their final product and provide replacements or repairs if you encounter any trouble down the road? Knowing this information will help you create a successful relationship with the design agency.


When selecting a design agency, it's important to ask the right questions such as experience in the industry, processes followed, client references, team structure, fees, directional control, timeline, and support after design is complete. Asking these questions helps to ensure that the agency you choose is the best fit for your business.
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